You searched for: "*"

The results has been filter on Authors containing Su Jung Kim.
ANA has found 1 results for you, in 201 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The effect of engagement with social media on purchase behaviors

This presentation reviews how a different form of engagement with the Air Miles Facebook page and their own social media site affects future purchase behaviors. Engagement includes a hierarchy from passively reading content, liking something, and...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Mark Vandenbosch, Bobby Calder, Edward Malthouse, Su Jung Kim
June 23, 2013
×

Citation

Vandenbosch, Calder, Malthouse and Kim (2013a, June 23). The effect of engagement with social media on purchase behaviors. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-effect-of-engagement-with-social-media-on-purchase-behaviors